media update comlies fully with the POPI act. We have taken necessary steps to secure our comuting environment and to keep your data safe. As per our T&Cs we undertake to never sell or share any of your personal information to any 3rd party unless obliged to do so by law. Your information will solely be used for the personalisation of user experience as well as the storage of user settings and preferences.
Localising Easter Campaigns — How to Balance Faith and Commercialisation in the South African Market
Venelize de Lange from media update looks at how South African brands can effectively localise Easter campaigns to build engagement and avoid public missteps.
Die Kuns van Luister Sonder die Algoritmes: 'n V&A met Barnard Beukman
Vandag se medialandskap is geen vreemdeling wanneer dit kom by die hantering van verandering nie. Terwyl mediamense 'n oorheersing deur statistieke en algoritme-gedrewe inhoud in die gesig staar, is daar steeds redaksionele stemme wat ons weer verbind met die ware betekenis van media. Kiara Ferreira van media update gesels met Barnard Beukman, Redakteur van Die Papier.
Realism is the New Black: A Q&A With Abdul-Ghakeem Samaai — Part One
Realism in film doesn't just happen on set — it's reinterpreted and refined in post-production. Emma Mendes from media update talks to Colourist, Abdul-Ghakeem Samaai about how colour grading shapes authentic storytelling, influences mood, perception, and the overall way audiences connect with a film.
From the Gym Floor to the Corporate Boardroom: A Q&A With Mannee De Wet — Part One
The wellness community is booming, and breaking into the fitness space — and staying there — is no easy feat. Venelize de Lange from media update spoke with Mannee De Wet from Planet Fitness about exactly how brands new to this industry can set out to succeed.
From the Gym Floor to the Corporate Boardroom: A Q&A With Mannee De Wet — Part Two
Workplace wellness is becoming a key driver of business performance. In part two of this Q&A, Venelize de Lange from media update continues her conversation with Mannee De Wet from Planet Fitness, looking at how companies can effectively integrate movement into the workday and practically use data to build results-driven wellness strategies.
From Filming a Scene to Cinema Screen: A Q&A With Annemarie du Plessis
When filming wraps-up and final edits are made, the Producer kicks into high-gear. Emma Mendes from media update chats with Producer, Annemarie du Plessis, about the integral role of production in cinema: guiding a film from post-production to the big screen, and marketing local stories for international audiences.
To Rebrand or Not to Rebrand? The Strategy Behind the Decision
Venelize de Lange from media update unpacks the strategic considerations behind rebranding, helping brands determine when change is necessary and how to evolve without losing their identity.
Crisis in Real Time: The PR Training Mystery
Emma Mendes from media update dons her detective cap and lights up her wooden pipe to investigate what could arguably be the most intriguing publicity mystery of the decade: who really runs modern PR media training, and where are they hiding?
Refining The Story: A Q&A With Alastair Orr
As filmmaker tools and processes evolve, so too does the role of post-production — moving from a technical endpoint to one of narrative refinery and reinterpretation. Emma Mendes from media update chats with Alastair Orr, CEO of the Refinery about the central role of post-production in shaping and redefining a film’s identity.
Why Competitor Benchmarking Should Be Part of Every Marketing Strategy
Venelize de Lange from media update explores why competitor benchmarking is essential in the marketing industry and how leveraging competitor insights can help brands strengthen their position in an over-saturated marketplace.
Why Humour Hits Home in South African Media
Venelize de Lange from media update considers what role humour plays in South African media by looking at Helen Zille's mayoral campaign for Johannesburg, as well as the recent localised advertisement of WeBuyCars.
The Easter Hunt Might Have Ended, But Your Campaign Strategy Is Just Starting
Venelize de Lange from media update takes a look at Easter campaigns in 2026 and how these campaigns can benefit from post-campaign insights, showing why they are essential in helping publicists evaluate campaign success and strengthen future strategy.
Stories That Matter: At the Heart of Easter — The Editor's Note
Easter is easily perceived as the yearly opportunity to indulge in chocolate eggs, public holidays and family time — but how many of us are aware of Easter's true significance? As we celebrate the year's dedicated time of reflection, renewal and meaning, Kiara Ferreira from media update explores what Easter represents for the media industry.
Realism is the New Black: A Q&A With Abdul-Ghakeem Samaai — Part Two
When a film reaches the post-production phase, it doesn't necessarily mean the story is complete. In fact, sometimes, it means the opposite: that the story now needs to be fully discovered. Emma Mendes from media update continues the conversation with Colourist Abdul-Ghakeem Samaai about how colour grading can reshape an already finished story.
Why "Good News" Still Wins Audiences: A Q&A With Tyler Vivier
Venelize de Lange from media update spoke to Tyler Vivier about the role of positive storytelling and how it holds its place in media.
Inside the Art of Listening Without Algorithms: A Q&A With Barnard Beukman
Today's media landscape is no stranger to accommodating immediate change. While media professionals face an increasing dominance by metrics and algorithm-driven content, there still remain editorial voices that reconnect us with the true meaning of media. Kiara Ferreira from media update speaks with Barnard Beukman, Editor of South Africa's new print publication, Die Papier.
As South Africa marked 32 years of democracy on Monday, 27 April, the spirit of Freedom Day was celebrated across the country. Yet, in the days leading up to this national commemoration, a very different reality unfolded in Grabouw.
This World Poultry Day, marked globally on 10 May, FOUR PAWS South Africa is encouraging consumers to take a closer look at what lies behind egg labels and to reconsider their food choices.
The modern workplace is no stranger to the saying, “Always On”. The clear separation between work and play has now blurred. With the celebration of Workers’ Day this May, Emma Mendes from media update unpacks the rise of burnout and blurred boundaries in an always-connected workforce.
FOUR PAWS has marked two years since the arrival of lion Nikola at LIONSROCK Big Cat Sanctuary, near Bethlehem in South Africa's Free State province.
In a country where millions of women carry the weight of food insecurity, childcare and community care, one Ennerdale woman is quietly changing lives every single day. The Clover Mama Afrika project shines a spotlight on Mama Lydia Isaacs this month, whose work goes far beyond feeding her community.
The National Children's Theatre (NCT) has announced the return of Disney's, The Lion King JR., for its third and season. This marvelous production is running from Wednesday, 3 July to Sunday, 19 July at NCT's Parktown theatre.
TEARS Animal Rescue has reported that its kennels are currently at capacity as the winter season begins. The organisation is using National Adopt a Shelter Pet Day on Thursday, 30 April to encourage members of the public who are considering pet ownership to explore adoption.
McDonald's South Africa has announced the appointment of Millicent Maroga as Impact Director, effective Wednesday, 1 April, further strengthening its purpose of feeding and fostering the communities it serves.
Kagiso Trust has launched the Makers of the Future toolkit to support South Africa's 2026 matric cohort through one of the most consequential years of their lives.
Reach For A Dream's cosiest annual fundraiser, Slipper Day, has announced that it is back on Friday, 29 May. Since 2011, Slipper Day has united the nation in support of children facing serious or life-threatening diseases.
Next Up
Clear
Do you have great media, marketing, PR or social media content that you would like to share with us? You can submit content to us via email for consideration for publication.
We can’t wait to hear from you.