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WeBuyCars Campaign Sparks Debate Around Topical Advertising
Venelize de Lange from media update considers what WeBuyCars' backlash over their latest advertisement reveals about topical advertising and brand publicity.
The Ingredients for Credibility in Modern Food Media — A Q&A With Jenny Morris
Venelize de Lange from media update talks to celebrity Chef Jenny Morris about audience attention and creator credibility in food media while considering what role storytelling plays in this industry.
The New Face of Authority in Modern Media
From trusted newsrooms to trusted voices, authority in media is taking on a new form. Emma Mendes from media update explores why audiences are progressively following people over platforms, and how that shift is reshaping credibility in the digital age.
Listening is a Leadership Skill — The Editor's Note
Women's Month is more than a mere celebration — it's a reminder to reflect on the unique qualities that make female leaders effective. In this month's Editor's Note, Kiara Ferreira from media update sheds light onto the qualities that are often undervalued in leadership and communication.
Where Marketing Meets Leadership — A Q&A With Suchismita Bhattarcharjee
Venelize de Lange from media update talks to Sony's Suchismita Bhattacharjee about what sustainable marketing means and how businesses can create lasting opportunities for women in visual storytelling.
Browsing — The Consumer's Latest Product
Venelize de Lange from media update takes a look at why apps that sell the illusion of a product are successfully gaining users on their platforms, and what that consumer behaviour tells us about the future of the marketing industry.
Club Med’s South African Journey Reaches a Major Milestone
Club Med has officially made its long-awaited South African debut. media update's Venelize de Lange considers how the global hospitality brand is positioning itself within the country's tourism sector.
TBWA — The Disruption Company® has unveiled a new visual identity created by DXD, its global design discipline.
The packaging business is going through a major transformation as clients look for more flexibility, faster turnaround times and the ability to produce small quantities with no compromise to quality, says Wikus Conradie, Production Print Specialist at Nashua.
For years, big South African brands could reliably buy their way to visibility. Those who outspent their competitors could dominate the airwaves, flood the funnel, and were everywhere we looked, says Jessica Jacobs, MD Northern Europe and DACH at Incubeta.
The most interesting thing about nostalgia in marketing right now is how quickly the past is being turned into something people can book, buy, wear, watch, collect and share, says Bonita Christie, Business Unit Director at Digitas.
Outdoor Network, a division of the Provantage Group, has expanded its national digital out-of-home (DOOH) footprint with four new 3m x 6m digital billboard sites in Pretoria and the Western Cape. Every structure has passed the full municipal and local authority approval process required before an advertising sign may legally be erected.
AI search hasn’t only changed how people look for information. According to VML's 2026 AI Search Report, AI has also upended everything brands have been using to measure SEO effectiveness.
Toyota SA has launched the all-new bZ4X with the campaign, 'It Just Got Real', and an advert filmed in Bloemfontein in partnership with the Studio One team at Publicis Groupe Africa.
BMW M has turned a lifetime of stubbed toes, bruised shins and lost arguments with furniture into a deadpan noir court case against corners in a new campaign. The campaign, 'Get Even With Corners' from BMW and AGMC, the authorised importer of BMW Group vehicles for Dubai, Sharjah and the Northern Emirates, is created by Serviceplan Middle East.
South African brand and communications agency Penquin has been appointed by award-winning premium gin brand Ginologist, marking another significant addition to the agency's growing portfolio of South African brands, and further strengthening its presence in the food, beverage and lifestyle sector.
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