Mscsports has announced the renewal of its partnership with Telkom, having once again been appointed as the brand's official sponsorship agency. This reappointment underscores the strength of Mscsports' relationship with one of South Africa's prominent telecommunications companies.

Mall of Africa has received international acclaim after winning a Visual Victory Award at the International Council of Shopping Centres (ICSC) Global Marketing Awards in Las Vegas. The award was presented in the category of Most Creative In-Line Pop-Up Store Design for the SOOK x Tyla activation, co-hosted with Spotify Africa and Sony Music Africa.

The creative industry is in the throes of an identity crisis. We used to talk about brands in terms of market share, margins and media buys. Now the language has shifted — it's all about impact, meaning, values, purpose, says Anine de Wet, Client Relationship Lead at Cache Studio. 

At the end of May, VML South Africa ended a ten-year client partnership with Nando's. Losing a client account isn't the kind of news an agency would normally publicise. And – full disclosure – I was in two minds about writing this. But in the case of Nando’s, it feels appropriate, says Jarred Cinman, CEO of VML South Africa.

FNB has been ranked as Africa's top performing financial institution across three categories at the 15th Brand Africa 100: South Africa's Best Brands awards ceremony. FNB has been named the Most Admired Financial Services Brand, Most Admired Banking Brand and Most Admired African Brand Doing Good for Society and the Environment.

This Youth Month, South Africa commemorates the 49^th anniversary of the Soweto Uprising — a moment led by young voices demanding to be heard. Nearly five decades later, the urgency to amplify and act on youth perspectives remains as relevant as ever, says Charlie Wannell, Head of Marketing at Mediamark and AMASA Board Member.  

Brand Finance has released the Africa 200 2025 brand report. According to the report, the top 10 most valuable African brands are all South African, all earning an AAA+ rating, the highest brand strength rating awarded by Brand Finance.

Project Management Institute (PMI) has released a new study which highlights that 97% of respondents faced at least one major campaign challenge in the last year, including: going over budget (55%), overdue deadlines (54%) and constraints on creativity (47%).

The 2025 Financial Mail (FM) AdFocus Awards has opened for entries on Thursday, 12 June and will close on Friday, 15 August. The 2025 theme, 'Creative Capital: Building Agency Value in a Complex World,' reflects the evolution of agencies from creative shops to businesses that build value through strategic and impactful creativity.

Castrol South Africa has launched a road-test campaign, titled 'GTX LOOOOOONG RIDE,' a 10 500 kilometre overland journey from Cape Town to Kenya that puts Castrol GTX engine oil to the test. The campaign brings together storytelling, endurance and purpose.