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Behind the Scenes of the New Ford Ranger Advert

Behind the Scenes of the New Ford Ranger Advert

Marketing

Ford Ranger has released a new Ford South Africa television advertisement that aims to spread the message that Ranger drivers 'Live the Ranger Life' — stopping to lend a hand, helping a neighbour move house or finding the perfect road trip playlist.

Localised Strategy Meets Global Vision: A Q&A With Kelly Jackson

Localised Strategy Meets Global Vision: A Q&A With Kelly Jackson

Marketing

What does modern travel marketing look like and how do you lead it across continents? Venelize de Lange from media update finds out from Kelly Jackson and gives you the inside scoop. 

Openserve Partners With MotionAds to Empower Scooter Drivers

Openserve Partners With MotionAds to Empower Scooter Drivers

Marketing

Openserve has announced their partnership with Motion Ads with an aim to reach the delivery boxes of motorbikes. The landscape of advertising has been constantly evolving, taking many shapes and forms, says Jonathan Berkowitz, Director at MotionAds.

Brands on a Mission and Ogilvy Africa Network Announce Collaboration

Brands on a Mission and Ogilvy Africa Network Announce Collaboration

Marketing

Leading social impact consultancy, Brands on a Mission and the Ogilvy Africa Network, have signed a collaboration agreement aimed at transforming how brands approach social impact initiatives across Sub-Saharan Africa.

Creating Smarter South African Retail Experiences

Creating Smarter South African Retail Experiences

Marketing

Helm has announced that, in recent years, there's been a dramatic shift in the way people shop and the way brands connect with them. And while much of this shift might seem seamless from the outside, more often than not, it's quietly being powered by artificial intelligence (AI) and machine learning (ML).

Marketing in the Ecosystem Era: How Strategic, Collaborative Storytelling is Shaping Africa's Digital Future,

Marketing in the Ecosystem Era: How Strategic, Collaborative Storytelling is Shaping Africa's Digital Future,

Marketing

The role of marketing in technology companies is evolving from a siloed function focused on promoting products or solutions and generating leads to a strategic orchestrator of value across complex networks, says Ifeoma Jibunoh, Chief Marketing Officer at Cassava Technologies.

New Nashua Campaign Highlights its Tech Evolution

New Nashua Campaign Highlights its Tech Evolution

Marketing

Nashua has announced the launch of a national 'More Than Print' campaign to showcase its evolution into a full-service ICT solutions provider. Conceptualised by The Whalley Collective, the outdoor and radio campaign spotlights Nashua's range of workspace solutions for businesses of all sizes.

WOO 2026 Annual Congress Held in London

WOO 2026 Annual Congress Held in London

Marketing

The 2026 World Out of Home Organization (WOO) Annual Congress has announced it is to take place in London from Thursday, 3 June to Friday, 5 June. Congress will begin on Wednesday, 3 June with a drinks reception followed by two full days of world-class speakers and interactive sessions. 

Seven Reasons Savvy Consumers Choose Brands That Teach Instead of Push

Seven Reasons Savvy Consumers Choose Brands That Teach Instead of Push

Marketing

Tired of being sold to? You're not alone. In a world of hype and hard sells, consumers are turning to brands that educate instead of sell. This new wave of "educational marketing" is helping consumers make better, informed and confident purchasing decisions, says Michael Gullan CEO of G&G Advocacy.

Retailers Should Prepare for Unusual Business Peak

Retailers Should Prepare for Unusual Business Peak

Marketing

As the retail calendar nears Black Friday, the festive season brands are bracing for what is being deemed a volatile and unpredictable peak period. The economic landscape and consumer behaviour is shifting and external pressures from tariffs to supply chain disruptions are mounting, says Incubeta, a Global Marketing Agency.

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