Have you been in the social media game for years with no success? If you are looking to become the next hot topic, then it is time to take your cues from Pedro Pascal. media update's Venelize de Lange unpacks what his recent virality reveals about how content spreads in 2025.
From "who?" to your favourite household name, Pedro Pascal has been crowned the Internet's latest boyfriend. He has been everywhere online, but not because he is constantly posting. His Internet fame actually says more about how social media behaves than about the man himself.
Here's the secret behind Pascal's popularity:
Be Effortlessly You
Pascal's own social media is low-key, but every clip of him becomes instant viral gold. Whether it's giggling on a talk show or crying in a meme, Pascal always feels genuine, which shows that authenticity beats performance any day.
Social Media Tip: Focus on moments worth sharing over consistent posting. When you are real, people lock in.
Fuel the Fandom
His popularity exploded through fan edits, memes and reactions. In this way, his audience is connecting with a feeling and a shared experience where the source mostly plays a small part in content distribution.
Social Media Tip: Create content that is shareable and allow your audience to become part of your distribution strategy.
Pascal is trending on social media, not because he tries to, but because people want to share him. He is real and goofy and his audience is not only seeking ways to connect with him, but also through him.
In 2025, the best content is the content that feels human, is easy to pass along and sparks emotion. So, try the Pascal method and let the Internet do the rest.
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*Image courtesy of Canva and Facebook